About Rayfield Advertising Group

Why the shop exists

George Thompson spent fifteen years buying media inside larger San Francisco agencies before opening Rayfield in 2014. The founding idea was unglamorous: mid-sized American companies deserve the same rigour in their ad accounts that national brands buy, without paying for a layer of account managers who never open the platform.

We stayed small on purpose. Nine people, one office, no offshore contractors, no white-label resellers. The person who builds your campaigns is the person who joins your monthly call, and George reviews every report before it is sent.

Most of our clients are within a two-hour drive: Oakland, the wider East Bay, Sacramento, and the Central Valley. We also work with a small number of national accounts in manufacturing where the buying cycle is long and the details matter.

Our operating rules

• Clients own their accounts, their data and their creative files.
• Fees are flat, so our advice is never tied to a bigger media budget.
• If a channel is not working after a fair test, we say so and shut it off.
• We do not take two competing clients in the same city and category.
• Nothing is reported that we cannot reconcile back to a source system.