Paid search
Microsoft Advertising and Google Ads accounts built from scratch or rebuilt: keyword architecture, negatives, conversion tracking, offline conversion imports and monthly search-term hygiene.
SearchShoppingPerformance Max
Oakland, California · Established 2014
Advertising that has to pay for itself by the end of the quarter.
Rayfield Advertising Group is a nine-person, owner-run agency in West Oakland. We plan, produce and run paid media for American service businesses, specialty manufacturers and multi-location healthcare groups — and we report on it in plain dollars, not vanity metrics.
0Years in business
0U.S. clients served
0Ad spend managed (USD)
0Client retention, 2025
What we do
Five services. No bundles you didn’t ask for.
Every engagement starts with an audit and a written scope. You approve the budget, the channels and the creative before a single dollar goes live.
Paid social & display
Meta, LinkedIn, and native display placements for demand generation, with creative refreshed on a six-week cycle so frequency never eats your results.
MetaLinkedInNative
Creative production
Copy, photography direction, static sets and short-form video edited in-house in Oakland. Every asset ships with the ad-platform variants already sized.
CopywritingVideoStatic
Landing pages & CRO
Fast, accessible pages that match ad intent. We build, host-agnostic, and A/B test headline, offer and form length until cost per lead stops falling.
BuildA/B testingForms
Measurement
Clean tagging, consent-aware analytics, call tracking and a one-page monthly report that ties spend to booked revenue — not impressions.
GA4UETCall tracking
Account rescue
A two-week paid audit for teams inheriting a messy account. You keep the documentation whether or not you hire us afterwards.
AuditFixed fee
How we work
A four-step engagement, written down before it starts.
We have run the same process since 2014 because it survives audits, staff changes and bad quarters. Nothing here is proprietary — it is simply written down and followed.
- Week 1 — Audit. Account access, tracking verification, competitive review, and a plain-English list of what is broken.
- Week 2 — Plan. Channel mix, forecast ranges, creative brief and a signed scope with fixed monthly fees.
- Weeks 3–6 — Build & launch. Accounts structured, tracking QA’d end to end, first creative set live, daily monitoring for the first ten days.
- Ongoing — Operate. Weekly optimisation, monthly reporting call, quarterly strategy review with your leadership team.
Results
Three recent engagements.
Figures are taken from client-approved reporting periods. Names are used with written permission; two clients are anonymised at their request.
-38%
Cost per booked job
A 14-truck HVAC company in the East Bay. We rebuilt the search account around service + city intent, added call tracking, and cut spend on unqualified emergency terms.
3.4×
Qualified demo requests
A Sacramento industrial parts distributor moving from catalogue mailers to paid search and LinkedIn over eleven months.
+61%
New-patient appointments
A four-location dental group in Alameda County, using consent-aware tracking and location-level landing pages.
Ownership
You will be working with George.
“I opened this shop in 2014 after fifteen years buying media for other people’s agencies. The rule has not changed since: if a client cannot see where the money went and what it brought back, we have not done the job. I read every monthly report before it leaves the office.”
George Thompson — Owner & Managing Director. Reachable at 510-551-0634 during Pacific business hours.
In their words
Clients who stayed longer than the contract required.
“We had been through two agencies who sent slide decks. Rayfield sent a spreadsheet showing which keywords produced booked jobs. That was the whole difference.”Operations Director, East Bay home services company
“They told us to spend less in month two. That is when I decided to keep them.”Marisol Reyes, VP Marketing, industrial distributor
“Reports arrive on the third business day, every month, with a one-paragraph summary my board can actually read.”Practice Administrator, multi-site dental group
Common questions
Before you call us.
What is the minimum engagement?
A three-month initial term, then month to month with 30 days’ notice. We do not use annual lock-ins.
Do you require a minimum ad budget?
Yes — $4,000 per month in media across all channels. Below that, the management fee is a poor deal for you and we will say so.
Who owns the accounts and the data?
You do. We work inside your own ad accounts and analytics properties. If we part ways, you keep everything, including the documentation.
Do you take a percentage of ad spend?
No. We charge a flat monthly fee agreed in advance, so our advice is not tied to talking you into spending more.
Tell us what the number needs to be.
Send us your current cost per lead, your target, and your monthly budget. We will reply within one business day with an honest read on whether we can help — and we will tell you if we cannot.